Tuesday, June 11, 2013

10 Examples When Logo Design Goes Wrong


Logo Design Goes Wrong
Logo design is an art and not everyone can create great logo designs. A logo is a way to represent your company to then consumers. By using your logo you can make your customers remember you but it should have certain qualities, not just a picture.
The logo should be unique and do represent exactly what you sell. It should convey the right message to your customers. If the logo design is bad and cannot perform the task it should do, there can be some consequences. If a logo cannot convey the real message that can be caused something evil or negative and cause a negative impact on your brand.
Here are some examples of bad logo design which not only destroy the image of the brand but also people who related to that same business have a feeling of hatred in their minds.
Kidsexchange
  1. KIDSEXCHANGE
Lack of spacing and capitalizing make this logo worse and embarrassing for the company owner. A little more space needed between letter “S” and letter “E” to get it right.
Kudawara Pharmacy
  1. Kudawara Pharmacy
They had really made it look like “K” but why would they add two dots on the top? The customer will become confused that what services are offered inside those doors.
Megaflicks Logo
  1. Mega Flicks
Using the wrong font can put you in trouble and can make people think twice before they get into your store.
Junior Jazz Dance Class Logo
  1. Junior Jazz Dance Class
At first look it looks very decent design but when you have a close look, the black-and-white images in this logo create an unintended optical illusion.
Instituto de Estudos Orientais
  1. Instituto de Estudos Orientais
This logo has been made for a Brazilian University to promote their center for oriental studies. This logo was proposed to represent the sun behind a yellow building, but the simple use of two black lines on the building’s roof creates a very different image which just not good for an institute of higher learning.
Clinica Dental
  1. Clinica Dental
This logo is not conveying the real message of what they do. These kinds of logos can get you into the most compromising with your logo design.
AStyle Logo
  1. A-Style
A-Style is a clothing brand which was created in early 90’s.  The theory behind this logo was very simple. The letter “I” was next to a capital “A”. It looked like a small dog and the owner of the dog but by adding two dashes at the bottom of the capital “A” that the A-Style magic began to happen. It was no longer a dog and its owner when letters been emerged and form two passionate lovers. It certainly is a style.
Computer Doctor Logo
  1. The Computer Doctor
The logo itself is not bad but the “mouse” showing a different message.
OGC Logo
  1. Office of Government Commerce
The Simple three letters can make a logo worst. This logo was generated by a top design agency in London. Just rotate this logo at 90 degrees and you can see totally different image of this logo. The worst part of this logo is the agency still using it.
Arlington Pediatric Centre Logo
  1. Arlington Pediatric Centre
This center must be the well known pediatric center in the world because of its logo. The center may have the best physician but the public may not think the same.
You need to be very care full from the start to avoid these kinds of troubles. Before finalizing your logo make sure you get enough information by making researches. A great logo can be a foundation for your brand image.

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